Head of Communication
Main Objective of the Role
The Head of Communication plays a central role in defining and implementing ASF’s external communication strategy in order to:
Increase the organization’s visibility and credibility;
Diversify and grow the base of private and individual donors;
Restore and strengthen internal communication and team cohesion across multiple countries.
This position combines strategic vision, operational leadership, and team management, with a strong focus on external influence and organizational sustainability.
Position within the organisation
Reports directly to the Executive Director
Member of the Management Committee
Lead a communication team of 2 people (in two different countries)
Oversees 1 to 4 interns per year, and potentially student fundraisers
Key Responsibilities
A. Strategic Communication and Positioning
Define and promote ASF’s unique added value (holistic human rights approach, legal expertise, grassroots presence) in collaboration with experts and direction (country, region and coordination) ;
Lead impactful external communication aligned with ASF’s advocacy goals;
Ensure visibility of field activities and human rights violations;
Integrate the Human Rights-Based Approach (HRBA) into all communications;
Contribute to ASF’s advocacy strategy and public positioning.
B. Communication for Fundraising
Design and implement targeted communication campaigns to support individual and private fundraising;
Develop tailored messaging for various audiences (Belgium, Europe, Sub-Saharan Africa, Mediterranean);
Create compelling materials (flyers, visuals, forms, digital content, etc.);
Organize fundraising events during professional gatherings (legal forums, conferences, etc.);
Define timelines and indicators for short- and medium-term monitoring.
C. Departmental Leadership
Lead and structure the communication department;
Clarify team roles and responsibilities;
Set individual objectives and support professional development;
Collaborate with HR on recruitment (interns, students, etc.);
Ensure consistency between communication, advocacy, and fundraising efforts.
D. Internal Communication and Organizational Cohesion
Restore smooth and effective internal communication between teams;
Strengthen team engagement with ASF’s mission and vision;
Actively participate in annual strategic retreats;
Oversee production of the annual report and other internal documents;
Support governance and community life (connection-building, member engagement, etc.).
How to apply
Please send your CV, cover letter, and availability to job@asf.be, mentioning “Head of Communication” in the subject line, by August 31, 2025.
