Digital Marketing officer

Join MSF OCG as a Digital Marketing officer!

We are looking for passionate people ready to contribute to our humanitarian mission.

Find out more about the position details and qualifications we are looking for below.

Inclusivity and Diversity at MSF

Your qualifications and experience don’t exactly match all the requirements?

At MSF OCG, we are committed to promoting an inclusive culture that supports and amplifies the diverse voices of our colleagues. We strive to create work environments where teams of people with diverse backgrounds, characteristics, perspectives, ideas and experiences collaborate to advance MSF’s social mission and improve outcomes for our patients and the communities we work with.

We understand that some people may be hesitant to apply if they do not meet all of the job requirements. Research shows this is especially true for women. If you think your profile is a good fit for this position, we invite you to apply, even if you do not meet all of the qualifications listed.

We encourage applications from people of all genders, ages, sexual orientations, ethnicities, backgrounds, religions, beliefs, disabilities and all other diversity characteristics.

MSF does not tolerate any sexual exploitation or abuse, any form of discrimination or harassment, including sexual harassment. All selected candidates will be subject to reference checks.

Contexte & Mission

Médecins Sans Frontières is an independent international medical and humanitarian organization that provides care to people in need, those affected by natural or man-made disasters and victims of armed conflict, without discrimination and without regard to race, religion, belief or political affiliation (MSF Charter).

The Digital Marketing Officer is a key member of the MSF Switzerland marketing team, which is dedicated to fundraising activities and donor communications. Reporting to the Marketing Team Coordinator, this position plays an essential role in supporting the online fundraising strategy. The goal is to acquire new donors and strengthen the engagement of existing donors and maximize private revenue through the Internet and innovative digital technologies.

In collaboration with other members of the marketing team and in accordance with the annual action plan, the Digital Marketing Reinforcement Officer implements digital actions to recruit new donors and to maximize donor engagement, improve the effectiveness of campaigns, and contribute to the growth of MSF’s revenue.

The Reinforcement Digital Marketing Manager is also responsible for managing and optimizing donor journeys in our CRM.

Main responsibilities

Main responsibilities

• Implements the annual digital activities plan.
• Strategic reflections and proposals for digital actions linked to offline campaigns for acquisition, loyalty, donor reactivation, but also legacy development.
• Proposes ideas and tests to achieve objectives and improve our donor knowledge and optimize results.
• Proposes and monitors the budget allocated for activities related to its scope of activities.

Digital campaigns

• In close collaboration with the project managers of the direct marketing team and the data analyst:
• Participates in the development and optimization of online strategies for the acquisition, retention and reactivation of donors, notably using Customer Insight to develop touch points and donor journeys.
• Participates in the reflection for the definition of the strategy linked to 360 campaigns and implements the digital variations of offline campaigns for distribution on various digital channels (emailing, QR codes, social networks).
• Optimizes email design to maximize recurring or one-time donations and donor engagement.
• Implements digital projects and actions to support fundraising activities defined as part of the annual action plan. This includes the creation and optimization of Landing Pages but also the updating of content on the MSF Institutional site.
• Implements the digital strategy and actions for the promotion of legacies and legacies, including through the establishment and management of specific Donor journeys.
• In close collaboration with relationship marketing project managers, defines and implements actions and campaigns as part of the strategy for using the peer to peer platform.

Management of the Donor Journey in the CRM

• As part of the strategies in place, develops and implements automated Donor journeys
• Ensures and guarantees smooth and consistent management of the donor journey in the CRM, integrating data and interactions to offer an optimal donor experience.
• Uses automation tools to personalize and enrich donor journeys.

Analyses

• With the support of the digital analyst, analyzes the performance of digital fundraising activities (conversion rate, click, unsubscribe, etc.), particularly on the activities for which he or she is responsible.
• Recommends and makes adjustments and improvements.
• Documents knowledge from best practices and tests carried out, to capitalize on learnings and improve the effectiveness of future campaigns.

Advertising Strategy

• May be required to manage advertising campaigns on Facebook and other social platforms to promote MSF’s actions with the aim of supporting fundraising activities throughout the year linked to POA actions.

Emergency digital marketing (acquisition)

• Quickly activate digital marketing actions dedicated to acquiring new donors (website, e-mailings, Twint campaigns, paid campaigns, social networks) during humanitarian emergencies.
• Deploy and optimize messages, content and donation paths designed in accordance with the defined marketing objectives, consistent with MSF’s operational response.
• Continuously analyze and optimize the performance of emergency digital actions in order to maximize the recruitment of new donors and the effectiveness of campaigns within tight deadlines.

Coordination transversale

• Works closely with the digital team to ensure smooth integration of online fundraising actions, as well as alignment with MSF’s overall digital strategy.
• Works closely with the Fundraising System Unit team to ensure accurate coding of digital actions and ensure all data syncs correctly with our CRM, making it easier to track donations and analyze results.
• Works closely with the digital and direct marketing analyst to analyze and monitor activity results.

Communication & Relationships

• Participates in service, departmental and international working groups.
• If necessary, participation in brainstorming, creative meetings of other departments.
• Takes charge of any activity requested by the marketing team coordinator or the head of the general public fundraising team.
• Attends staff meetings and participates in office-wide discussions to contribute to information sharing across all departments.
• Stay informed on important MSF topics so that you can contribute to the continued development of the organization.
• Stays abreast of emerging technologies and trends in digital fundraising to drive innovation and efficiency within the fundraising unit.
• Participate in the MSF international community of practice for digital fundraising and collaborate with other MSF sections to exchange relevant knowledge and experiences on online fundraising

Profile sought

Education

Essential:

• Bachelor in Marketing, Communications, Digital Media, or in a similar field

Experience

Essential:

• Minimum 3 years of experience in digital marketing

Desire:

• Minimum of 3 years of experience in customer or donor loyalty
• Previous experience in an NGO

Technical Skills

• Strong hands-on experience with Customer Insight and Microsoft Dynamics
• Strong hands-on experience with Google Ads, Meta Business Suite and web analytics tools
• Strong understanding of SEO, SEM, PPC, email and social media marketing.
• Strong knowledge in web development (HTML, CSS, JS)
• Experience with CRM and other digital platforms and tools, such as emails, donation platforms and webhooks.

LANGUAGES

• Essential: French, English
• Desiré: German

Personal qualities

• Proven experience developing and executing successful digital acquisition campaigns.
• Familiarity with prospect and donor journey mapping and conversion optimization techniques.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Knowledge of customer relationship management (CRM) systems and marketing automation tools.
• Be up to date with the latest trends and best practices in digital marketing and fundraising.
• Ability to manage multiple projects simultaneously and meet deadlines in a constantly changing environment

Working conditions

• 100% full-time position (40 hours/week)
• 10-month fixed-term contract
• Place of work: Geneva
• Ideal start date: 01.04.2026
• Gross monthly salary (at 100%): from CHF 7,281.- to CHF 8,384.- (salary depending on equivalent experience and the internal salary scale).
• Paid vacation: 25 days per year, pro rata temporis, plus Swiss public holidays falling during the duration of the contract.
• Pension fund: contribution to the pension fund (2nd pillar-LPP) covered at the rate of 3/4 by MSF and 1/4 by the employee.
• Relocation assistance in the event of moving from another country to Switzerland.

How to apply

Candidates are invited to submit their application only via our recruitment platform while respecting the following conditions.

• CV (maximum 2 pages)
• Cover letter (maximum 1 page)
• Documents must be written in French or English.

The deadline for submitting applications is March 8, 2026.

Please note that we reserve the right to close this offer early if we receive a sufficient number of quality applications.

APPLY HERE

Applications will be treated confidentially (https://www.msf.ch/travailler-avec-nous/declaration-confidentialite-candidates-msf-suisse).

Only pre-selected people will be contacted.

We do not wish to use the services of recruitment or placement agencies.

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