Development of a pilot direct marketing fundraising strategy
Purpose of the consultancy
1. General Objective
– Strengthen ASF’s financial independence by developing and implementing a pilot approach to recruit donors from among Belgian lawyers.
2. Methodology
The consultancy will include the following stages:
1. Strategy et benchmarking
The consultant will conduct a strategic analysis of fundraising potential among Belgian lawyers
(motivations, barriers, opportunities, channels, etc.), including engagement prospects (lawyers
engaged and not engaged in human rights issues), with a competitive analysis. This step will
also include cost-benefit projections.
2. Development of a Pilot Donor Recruitment Methodology
This methodology will outline all aspects and steps of implementing the pilot, including:
– Conditions for donor recruitment: honorary membership? How to acknowledge donors?
– Logistics and communication tools required.
– Human resources needed for implementation during an event: team definition, task
distribution.
– Training and support for the identified team.
– Donor retention strategy and acknowledgements.
This methodology will be validated by ASF’s governance bodies before proceeding.
3. Development of Fundraising Tools
The consultant will create key messages and materials suited for the identified communication
channels (visuals, banners, flyers, forms, etc.) in collaboration with ASF’s Communications
Officer based in Brussels.
4. Organisation of a Pilot Fundraising Event
The date will be decided with ASF’s leadership.
The consultant will lead ASF’s presence at the event and coordinate the team involved.
How to apply
Please submit the following documents:
– An updated CV in French
– A technical and methodological proposal demonstrating a clear understanding of the
terms of reference (max. 3 pages), including a tentative timeline in French
– A detailed budget proposal in French
– Three references from similar assignments
Deadline: August 6th 2025
Subject line: “approche fundraising”
Email to: consultance@asf.be
Incomplete applications will not be
